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PPC Management for Roofing Companies
Helping roofing companies like yours scale using my three-channel lead generation tactics that have been proven effective for over 14 years.
PPC Marketing for Roofing Companies
Roofing companies that rely on a single advertising platform limit their reach and lead volume. From my experience, the most effective strategy is a multi-channel approach that targets businesses and homeowners at every stage of the roof repair or replacement journey—from awareness to active emergency search. My PPC management emphasizes running Google Ads, Local Service Ads (LSAs), and Meta Ads (Facebook/Instagram/Threads) simultaneously.
The 3-Channel Lead Generation Ecosystem
Google Search Ads
Google Ad-campaigns target users with high Transactional Intent who are actively researching solutions.
- Focus: Capturing high-value searches. I focus on Exact Match keywords like "roof replacement quotes" and "commercial roofing services [City Name]".
- Role: The engine that drives predictable lead generation and allows for targeted messaging on complex, high-value projects.
- Defense: I implement rigorous Click Fraud Prevention on these campaigns to ensure your budget is protected from bots and malicious clicks from competitors.
Local Service Ads
LSAs capture the highest-intent local searches and establish immediate trust with a Google Guaranteed badge.
- Focus: Securing the Google Guaranteed badge and winning "near me" and "emergency" searches.
- Role: Visibility that establishes instant credibility and delivers the fastest, highest-quality lead type (charged per lead, not per click).
- Optimization: Continuous management of your LSA Rank based on review score, response time, and verification status.
Meta Ads (Facebook/Instagram/Threads)
Meta platforms assist with generating demand, building brand awareness, and finding non-emergency replacement jobs.
- Focus: Targeting homeowners with specific demographic data, audience segments, and retargeting users who have visited your website but haven't converted.
- Role: A low-Cost Per Thousand Impressions (CPM) channel that builds brand authority and pushes users into the Commercial Intent research phase.
- Strategy: Using visual ads (before/after photos of projects) to nurture leads over time for large, planned replacement jobs.
Running all three channels simultaneously creates an integrated approach ensuring your roofing company is visible at every touchpoint in the buyer's journey.
PPC Management Pricing
Management fee is based on your monthly ad-spend.
One time setup fee of $500. No contract. Month-to-month.
Why Choose Me?
Tailored Strategies
I understand that every business is unique. That is why I craft customized SEM strategies tailored to your specific goals and target audience, ensuring optimal performance.
Proven Results
I utilize data-driven tactics with a proven track record that speaks for itself. I focus on measurable outcomes that drive increased ROI and foster business growth.
Innovative Tactics
I stay ahead of the curve by employing the latest tools and techniques in search engine advertising. My innovative methods ensure your campaigns are not only effective but also competitive.
SEM Services Included
FAQs
Frequently Asked Questions
The timeline for observing measurable results varies depending on the specific service deployed.
Paid Search (PPC) campaigns can yield initial results, such as increased website traffic and inquiries, relatively quickly, often within the first few weeks of launch, as advertisements are immediately active.
Local Service Ads (LSAs) can also generate immediate leads once your profile is live and verified, as they appear prominently in search results.
Search Engine Optimization (SEO) is a more strategic, long-term investment. While initial improvements in technical performance and keyword visibility may be observed within a few months, significant increases in organic rankings and sustained qualified traffic typically materialize over 6 to 12 months, or even longer for highly competitive markets. Our focus is on sustainable growth, and we continuously optimize strategies to accelerate progress across all services.
There is a one-time setup fee of $500 for PPC campaigns.
Paid Search (PPC) & Local Service Ads (LSA) Management
My management fee is based on your monthly advertising spend:
$1,000 - $2,500 Ad Spend: $150/month
$2,501 - $5,000 Ad Spend: $250/month
$5,001 - $10,000 Ad Spend: $400/month
Over $10,000 Ad Spend: 4% of monthly ad spend
Search Engine Optimization (SEO) Packages
All of our SEO packages include comprehensive Technical SEO. The monthly fee is determined by the amount of content you require:
Technical SEO + 1 Blog Post: $300/month
Technical SEO + 2 Blog Posts: $500/month
Technical SEO + 3 Blog Posts: $750/month
All content is optimized for both traditional SEO and Generative Search.
My approach to measuring campaign success is data-driven and transparent, aligning directly with your key business objectives.
For Paid Search and Local Service Ads, I meticulously track metrics such as: Qualified leads generated (e.g., phone calls, form submissions, etc.), Cost Per Lead (CPL), Conversion rates, Return on Ad Spend (ROAS), Website traffic and engagement metrics.
For SEO, I focus on: Increases in organic search rankings for target keywords, Organic website traffic growth, Improvements in domain authority, Organic lead generation, User experience metrics.
I establish clear Key Performance Indicators (KPIs) at the outset of every engagement and continuously monitor these metrics to demonstrate the tangible impact of our marketing efforts.
Absolutely. Transparency and regular communication are foundational to client partnerships. You will receive comprehensive, easy-to-understand performance reports on a monthly basis. These reports will detail key metrics, campaign progress, strategic insights, and our ongoing optimization efforts. Also I will have scheduled calls to review these reports, discuss performance, and strategize future initiatives, ensuring you are always fully informed about the impact of your marketing investment.
Specialized Focus: I possess a deep understanding of your industry. This specialization allows me to craft highly targeted and effective strategies that resonate with your specific clientele.
Strategic Alignment: I don't just execute campaigns; I align digital marketing efforts directly with your overarching business goals, ensuring every action contributes to your company's growth and client acquisition.
Data-Driven Optimization: My strategies are continually refined based on rigorous data analysis. I'm committed to maximizing your return on investment through ongoing testing, analysis, and optimization.
Transparent Communication: I am a strong believer in complete transparency regarding campaign performance, methodologies, and progress. You will always be informed and have a clear understanding of our marketing efforts.
Dedicated Partnership: My team and I view ourselves as an extension of your team, committed to providing proactive guidance and support, fostering a collaborative relationship aimed at your sustained success.