.svg){kind=logo}
Microsoft Bing Ads Management
Tap into an Untapped Audience. Get More Leads and Sales with Microsoft Advertising. Don't let your competitors own the conversation. I help small and medium-sized businesses reach a high-value audience on Bing Search and their audience network, often at a lower cost per click than other platforms.
Expand Your Reach with a Dedicated Bing Ads Partner
With over 1.2 billion monthly users on the Microsoft Search Network, a significant portion of your potential customers are not searching on Google. Ignoring this audience means you're missing out on a cost-effective channel for growth. By adding Bing, Yahoo!, and their partner networks to your strategy, you uncover new opportunities, diversify your traffic, and drive consistent, profitable growth.
My process is the same hands-on, meticulous approach you get for Google Ads, tailored specifically for the Microsoft platform.
- Audience-First Keyword Research: I identify the keywords your specific audience is searching for on Bing. This allows me to craft campaigns that speak directly to the unique demographics of the Microsoft Search Network.
- Methodical Campaign Buildout: I implement the same strategic approach that I use with Google Ads by starting with exact match keywords to quickly gather data, allowing me to build a campaign that is both efficient and highly targeted from day one.
- Personalized Ad Copy & Optimization: I create and continuously refine ad copy to ensure it resonates with Bing's user base. Every 3-4 weeks, I update ad creative to boost performance and capture more leads.
- Full-Funnel Data Integration: I use the collected data from Bing to inform your overall marketing strategy, identifying new customer personas and targeting opportunities on other platforms like Meta and LinkedIn.
- Conversion Rate Optimization (CRO): If your campaign requires a dedicated landing page, I'll build and optimize it to ensure your ad clicks turn into valuable leads and sales.
Why Choose Me?
Tailored Strategies
I understand that every business is unique. That is why I craft customized PPC strategies tailored to your specific goals and target audience, ensuring optimal performance.
Proven Results
I utilize data-driven tactics with a proven track record that speaks for itself. I focus on measurable outcomes that drive increased ROI and foster business growth.
Innovative Tactics
I stay ahead of the curve by employing the latest tools and techniques in PPC advertising. My innovative methods ensure your campaigns are not only effective but also competitive.
Microsoft Advertising Management Services Include
PPC Management Pricing
Management fee is based on your monthly ad-spend.
FAQs
Frequently Asked Questions
While it has a smaller market share than Google, the Microsoft Search Network still accounts for billions of monthly searches worldwide. This includes users who have Microsoft as their default browser on Windows PCs and those who use search engines like DuckDuckGo and Ecosia, giving you access to a significant and often less competitive audience.
It's not about "one or the other." The best strategy for most businesses is to use both. Microsoft Advertising often provides a valuable, cost-effective complement to a Google Ads campaign by reaching a slightly different demographic and offering lower costs per click. It's a fantastic way to maximize your lead volume and ROAS.
The Microsoft Search Network tends to attract an older, more established, and more affluent demographic. This audience often includes business professionals and homeowners, making it an ideal platform for businesses focused on B2B lead generation or high-value consumer goods.
Yes, and in some cases, even more so. Microsoft Advertising has a unique integration with LinkedIn, allowing us to target audiences based on professional data like job title, company, and industry. This is a powerful advantage for B2B campaigns that want to reach decision-makers directly.
In many cases, yes. Due to less competition, the cost per click (CPC) and cost per acquisition (CPA) on Microsoft Advertising can be significantly lower than on Google. This means your budget can often go further, providing a better return on your investment.